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browse our jewelry by style...
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The sparkle of sterling silver....The spirit of natural gemstones
We design and craft original and funky jewelry in sterling silver and that is unique, well made and comfortable to wear; both physically spiritually. Adorn yourself with funky silver jewelry that celebrates life. Reward yourself with the rich tones of natural gemstones like Lapis, Peridot, Onyx and Garnet. Each gem has a unique property to offer, in the conscious mind or not, for the wearer who believes. Yet, the most powerful energy is that of a confident woman, a woman who defines her own sense of style and beauty.
Did you know the majority of our funky sterling silver jewelry is made to order?We maintain a minimum amount of finished earrings, necklaces, bracelets, but the majority of our funkadelic jewelry is made for each order specifically. We generally ship within 24 hours, but guarantee shipping by 72 hours from order time. This is why size requests are never a problem. Need a petite bracelet? We can do it! Need a shorter necklace? We can do that as well! We strive to offer quality unique jewelry that fits you comfortably and appropriately. Need help with sizing? Give us a call or email us.
We offer a 30 day return policy! No worries. We include all the return paperwork with the order. No need to call. No need to expalin. Easy!
All of our silver jewelry products are original designs of sterling silver and gemstone and are handcrafted in our studio in the Northeast United States. Copper, antique African tradebeads, whitehearts, and wood are used as accents. The structural component of all necklaces, bracelets and anklets is a nylon coated 49 strand stainless steel professional jeweler's wire. This wire is never seen by the customer as it is entirely covered in beading.
We stand behind our products.
If you should ever need a re-size or a repair, please do not hesitate to contact us.

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People have been asking about the origin of our name.
Betula is the Latin nomenclature for the family of trees known commonly as white birch.
Blu refers to the color blue and its soothing properties. The individuality of each white birch in the forest is a metaphor for our customer's distinctive beauty. We wish to celebrate that.
We have some informative articles with information about cleaning, sizing, and care of our handmade sterling silver jewelry. Our sterling silver beaded jewelry is available in regular and plus sizes. Our beaded jewelry is also perfect to wear as prom jewelry. There are so many ways you can wear these strands. Either mix and match on your own or use our collections as a guide to what products work well with others. For a full list of our articles, look at our index page. Enjoy reading and buying the perfect necklace, earrings, anklet or bracelet for you or as a present.
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E-mail Newsletter
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Customer Feedback
Hi Brenda- I just got my order and I love everything! You're packaging and personal note are such a great touch- i will definitely spread the word about your jewlery...-thank you-
Kris S., Wisconsin
Just wanted you to know that I recieved my order today. Everything was beautiful and well worth the wait. I bought the Jazz necklace to use as a lanyard for my work badge and keys; its length and the weight of the silver made it the perfect choice for this purpose. Once again, I appreciate extra effort you made in straightening out the problem with my earlier order. You truely provide superior customer service!
Leslie B., Washington
YEAH1 I am so EXCITED!!! What beuatiful work to chose from.
Jamie G., Massachusetts
Just wanted to let you know how much my daughter loved her three bracelets- Crimson, Spice, and Tangled Up in Blue.
Fran S., California
Just wanted to let you know that my jewelry arrived yesterday and I love it!!! I have enjoyed all of my jewelry that I've gotten from you and have shared your website with several people who have commented on my jewelry. Thanks again and I'm sure I'll be ordering again soon!
Cheryl M., Virginia
The Water Bracelet and Azure Fez earrings arrived today. Very fast service. I love your jewelry, every piece I've purchased is a work of wearable art and good quality. I've recieved so many compliments on the Wind, Earth and Sky necklace. The best came from my husband who never notices anything! Cheers,
Rosemary A., North Carolina
Thanks Brenda - the anklet is fantastic - I love it!
Melissa T., New Jersey
OMG! Just received my order and I'm lovin it! After six years, I lost my white gold anklet and have searched 100s of sites looking for a replacement. Something different. Boy did I find the right place.
Amy D., Georgia
Just received and as usual the pieces are beautiful. Thanks so much and cannot wait to see new collection.
Susan C., New Jersey
I just received the pendant I ordered and was blown away by how fast it came, how beautifully packaged it was, and how exquisite the piece is. I am so glad that I found you by chance on the internet. Thank you.
Karen R., Florida
...have purchased before and I absolutely love the quality of your work. Keep those new designs coming!
Valerie C., Virginia
Wanted to let you know that the necklace and bracelet are beautiful- and fit great!!! Thanks for reducing the bracelet size.
Sue H., Colorado
I LOVE my earrings. Thank you.
Shira G., New York
Just note to thank you for your product, your quality and your service! My wife loved the necklace…just like she’s loved everything else you’ve made for her! Thanks again! You make shopping for my wife exceptionally easy!
John G., New Jersey
I just have to tell you that so far, I have purchased 2 necklaces, a bracelet, and one pair of earrings from your site and my girlfriend has absolutely loved each item. With customer service like this and a great selection, I will be sure to spread the word about your jewelry line and continue shopping at your site myself.
Rob C., Florida
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