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browse our jewelry by style...
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The sparkle of sterling silver....The spirit of natural gemstones
We design and craft original and funky jewelry in sterling silver and that is unique, well made and comfortable to wear; both physically spiritually. Adorn yourself with funky silver jewelry that celebrates life. Reward yourself with the rich tones of natural gemstones like Lapis, Peridot, Onyx and Garnet.Each gem has a unique property to offer, in the conscious mind or not, for the wearer who believes. Yet, the most powerful energy is that of a confident woman, a woman who defines her own sense of style and beauty.
Did you know the majority of our funky sterling silver jewelry is made to order?We maintain a minimum amount of finished earrings, necklaces, bracelets, but the majority of our funkadelic jewelry is made for each order specifically. We generally ship within 24 hours, but guarantee shipping by 72 hours from order time. This is why size requests are never a problem. Need a petite bracelet? We can do it! Need a shorter necklace? We can do that as well! We strive to offer quality unique jewelry that fits you comfortably and appropriately. Need help with sizing? Give us a call or email us.
We offer a 30 day return policy! No worries. We include all the return paperwork with the order. No need to call. No need to expalin. Easy!
All of our silver jewelry products are original designs of sterling silver and gemstone and are handcrafted in our studio in the Northeast United States. Copper, antique African tradebeads, whitehearts, and wood are used as accents. The structural component of all necklaces, bracelets and anklets is a nylon coated 49 strand stainless steel professional jeweler's wire. This wire is never seen by the customer as it is entirely covered in beading.
We stand behind our products.
If you should ever need a re-size or a repair, please do not hesitate to contact us.

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People have been asking about the origin of our name.
Betula is the Latin nomenclature for the family of trees known commonly as white birch.
Blu refers to the color blue and its soothing properties. The individuality of each white birch in the forest is a metaphor for our customer's distinctive beauty. We wish to celebrate that.
We have some informative articles with information about cleaning, sizing, and care of our handmade sterling silver jewelry. Our sterling silver beaded jewelry is available in regular and plus sizes. Our beaded jewelry is also perfect to wear as prom jewelry. There are so many ways you can wear these strands. Either mix and match on your own or use our collections as a guide to what products work well with others. For a full list of our articles, look at our index page. Enjoy reading and buying the perfect necklace, earrings, anklet or bracelet for you or as a present.
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E-mail Newsletter
& Discounts
Customer Feedback Thanks Brenda - the anklet is fantastic - I love it!
Melissa T., New Jersey
Just received and as usual the pieces are beautiful. Thanks so much and cannot
wait to see new collection.
Susan C., New Jersey
I just received the pendant I ordered and was blown away by how fast it came,
how beautifully packaged it was, and how exquisite the piece is. I am so glad
that I found you by chance on the internet. Thank you.
Karen R., Florida
...have purchased before and I absolutely love the quality of your work. Keep those new designs coming!
Valerie C., Virginia
Wanted to let you know that the necklace and bracelet are beautiful- and fit great!!! Thanks for reducing the bracelet size.
Sue H., Colorado
I LOVE my earrings. Thank you.
Shira G., New York
Just
note to thank you for your product, your quality and your service! My
wife loved the necklace…just like she’s loved everything else you’ve
made for her! Thanks again! You make shopping for my wife exceptionally
easy!
John G., New Jersey
I just have to tell you that so far, I have purchased 2 necklaces, a bracelet, and one pair of earrings from your site and my girlfriend has absolutely loved each item. With customer service like this and a great selection, I will be sure to spread the word about your jewelry line and continue shopping at your site myself.
Rob C., Florida
I have never given customer feedback before, but felt compelled to let you know how much I love the Hearts Desire Pendant coupled with the Pearl Strand. I purchased this for my, picky, 19 year old daughter for Christmas after searching the internet for hours to find the perfect present. I was looking for something “unique” that she would cherish for a long time… ok the cherish part was reaching a bit…. but I longed for something that did not evoke a polite “ewe” face or the dreaded “blank stare” when opened. So the big day came…the gift was presented…..opened…..and the most precious, bright face came to life!!! She absolutely loved it, even before she opened the precious satchels that contained the gift!!! Her eyes lit up when she finally looked inside. She truly loved the necklace. The pendant and the pearl strand when paired together are very striking. The true test is that she wears it daily which truly touches my heart considering her boyfriend gave her an expensive necklace for Christmas. The “Hearts Desire” truly won her heart! Thanks again!!!
Debbie P., North Carolina
Thanks, I love the bracelet. It is perfect.
Pam H., Texas
Just wanted to send a quick thank you note to say that my order did indeed arrive in time for Christmas (today in fact). I am thrilled and I thank you so much for your attention it. Of course, the jewelry is beautiful, but that does not surprise me!
Evelyn K., New Jersey
WOW! That's all I can say! I just received my Cabin by the Lake bracelet and
it's now my absolute favorite piece of jewelry! Thank you so much for the
excellent service, fast shipping and beauty and quality of the piece. I love it
and I can't wait to buy more jewelry from your site!
Amanda L., Kentucky
Hi Brenda, Couldn't resist. Your jewelry are my favorite gifts. I can't tell you how many smiles and oohs & awes I have received in giving your treasures. I hope you have a wonderful New Year!
Linda T., Virginia
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